accounting8Accountant & CPA Directory

Who is buying accounting firms

By the accounting8 Editorial Team · Updated · Editorial policy

Four kinds of buyer compete for accounting, CPA, tax, and bookkeeping practices, and they do not compete for the same ones. Individuals and nearby firms buy practices under about two million dollars in fees for cash and bank debt; regional firms and private-equity platforms buy larger firms on earnings with equity and earn-outs; and since 2025 venture-backed roll-ups have been buying firms to rebuild them around AI. This guide sets out who they are, what they pay, and the dated deals behind the headlines.

Key facts

Under ~$2M in feesAn individual CPA or EA
"The best buyer for a practice grossing $2 million or less is an individual" (APS, claimed); 665 such listings on BizBuySell
Financing they bringSBA 7(a), 10% down
Up to $5M, 10-year term; 10% equity injection for a full change of ownership (SOP 50 10 8, June 2025)
Private equity in the top 25Since 2021
EisnerAmper 2021, Cherry Bekaert 2022, Baker Tilly and Grant Thornton 2024, Citrin Cooperman to Blackstone 2025
Platforms buying small firmsAscend, Platform, Springline, Crete
Ascend: 20+ firms, $700M+ revenue; Platform Accounting Group: 18 California firms
AI-backed roll-upsMultiplier, Modus, Crete/Thrive
$27.5M (June 2025), $85M (April 2026), a $500M acquisition plan
The market they buy from137,069 establishments
US accounting, tax, bookkeeping, payroll offices with employees (Census CBP 2023); 55,052 are CPA offices

Four buyers, four price logics

BuyerWhat they buyWhat they payTerms they wantWhat they avoid
Individual CPA or EA (first-time owner)Practices up to ~$2M in fees, often $250K–$1MAbout 1× gross fees; underwritten on SDE for the bank loanCash at close from an SBA loan; a seller who stays through a seasonPractices that only work with the seller in the chair; concentration above 10% per client
Existing small firm (tuck-in)Client lists and small practices nearby or in the same softwareSimilar multiples, sometimes higher net because they fold clients into their own officeRetention-based pricing where they can get it; may need no down payment for an SBA loanLeases they have to take over; staff they do not need
Regional firmPractices from ~$1M to $10M with a teamEarnings-based; often cash plus earn-outClient retention agreements of two to three years; selling partner staysSmall books; sellers who want out on day one
Private-equity platform or roll-upFirms from a few million to hundreds of millions in revenueEBITDA multiples: 4–7× in advisor frameworks, 11–15× reported for top-25 firmsCash plus rollover equity and earn-outs; alternative practice structure for attestOwner-dependent practices; firms without recurring revenue or a management layer

Individual buyers: the market for most practices

Accounting Practice Sales, the largest specialist broker, says the best buyer for a practice grossing $2 million or less is an individual: a CPA or Enrolled Agent who wants to own rather than be employed, will pay a fair market price on the seller’s terms, and accepts the transition risk. The marketplace data agrees on scale: BizBuySell carried 665 accounting and tax practices on 22 September 2026, most of them flagged as SBA-loan eligible, and the practices sold there in 2025 had a median price of $500,000. Poe Group Advisors reports that about 15% of its sales go to buyers who bought from it before.

These buyers arrive with bank financing. An SBA 7(a) loan runs to $5 million with a term of up to ten years (twenty-five with real estate) and can be used for a complete or partial change of ownership. Under the SBA’s SOP 50 10 8, in force since 1 June 2025, a complete change of ownership needs a 10% equity injection; a seller note counts toward it only if it is on full standby for the life of the loan and makes up no more than half the injection. Brokers describe the resulting stack as 70–90% bank loan, 10–15% buyer cash, and an optional 10–20% seller note; lenders take about 60 days. The practical effect for a seller is that a deal with an individual buyer usually closes for cash, with the retention risk on the buyer and the bank.

Existing firms buying nearby practices

The second buyer APS names is the small practice owner who wants to take it to the next level. A firm that already has staff, software, and an office can fold an acquired client list into its own operation, which is why California broker cards note the net margin “when the practice is relocated to the buyer’s office.” Lenders treat these buyers differently: Poe reports that strong buyers who already own a firm can finance with 0% injection, and Live Oak Bank is reported to lend up to 100% of the price on expansion acquisitions. Larger local firms are, in APS’s words, only marginally motivated and almost always insist on a client retention agreement; the price they offer looks higher and pays out over years.

Private-equity platforms

Private equity entered the top of the profession in 2021 and has worked its way down. Every deal below uses an alternative practice structure, in which the licensed CPA firm keeps attest work and an investor-owned advisory entity takes tax and consulting, because state accountancy rules do not allow non-CPA ownership of a firm that signs audit opinions.

Private-equity investments in US accounting firms with a dated primary source
FirmInvestorDateWhat was disclosed
EisnerAmperTowerBrook Capital Partners; continuation vehicle led by Carlyle AlpInvestJuly 2021; March 2026First major PE partnership with a top-20 firm; EisnerAmper LLP (attest) and Eisner Advisory Group LLC
Cherry BekaertParthenon CapitalJune 2022Investment in the advisory practices; Cherry Bekaert LLP and Cherry Bekaert Advisory LLC
Baker TillyHellman & Friedman with Valeas Capital PartnersFeb 5, 2024; Moss Adams merger announced Apr 21, 2025"Largest private equity investment in the US CPA sector to date"; combined firm the sixth-largest advisory CPA firm
Grant ThorntonNew Mountain Capital (with CDPQ and OA Private Capital)Announced March 2024, closed May 2024Grant Thornton LLP (attest) and Grant Thornton Advisors LLC
Citrin CoopermanBlackstone, from New Mountain CapitalJanuary 2025First top-25 firm to change PE owners; reported at about 15× EBITDA after New Mountain's 2022 entry at about 11× (estimates)
AscendAlpine InvestorsOngoing; Jan 2026 mergersPlatform of 20+ firms with $700M+ combined revenue; California firms Lucas Horsfall (Pasadena) and Gettleson, Witzer & O'Connor (Encino)
Platform Accounting GroupCynosure Group ($85M minority round), Swell Capital, Peery Capital2024 round; 2025–26 additionsUtah-based acquirer of small firms; 18 California firms including Bakersfield, Santa Cruz, Modesto, Thousand Oaks
Springline AdvisoryTrinity Hunt PartnersFormed Feb 2023, launched Jan 2024Dallas-based mid-market platform; about $160M revenue after 2025 additions
Crete Professionals AllianceThrive Capital (with ZBS Partners, Bessemer)June 2025 planAnnounced $500 million to buy CPA firms and upgrade them with OpenAI tooling; a June 2026 rebrand to "Current" was reported but could not be verified

Below the top 100, the platforms buy the way a local firm does, only faster: majority stakes in firms with a few million dollars of revenue, a management layer, and recurring work, paid in cash plus rollover equity. Naab Consulting quotes private-equity-backed deals at up to 2× revenue for strategic acquisitions (claimed); advisor frameworks put platform pricing at 4–7× adjusted EBITDA, which for a firm with a 25% margin is the same as 1–1.75× revenue. The tracker data on how many such deals close each year sits behind CPA Trendlines’ paywall and could not be checked.

AI-backed roll-ups

A newer buyer type buys firms in order to rebuild their delivery around software. Multiplier, founded in San Francisco by a former Stripe executive, raised $27.5 million from Lightspeed and Ribbit in June 2025 to buy tax and accounting firms and run them on its own AI; its first acquisition was an international tax practice. Modus, in New York, raised $85 million led by Lightspeed in April 2026 to invest in audit-first firms. Crete Professionals Alliance announced a $500 million acquisition program with Thrive Capital and OpenAI tooling in 2025. These buyers want firms with process-heavy compliance work and staff who stay, and they buy majority stakes rather than client lists. Accrual, sometimes mentioned in the same breath, is software, not a buyer.

What it means for a seller in California, Florida, Michigan, or Delaware

The buyer pool for a one-owner practice is local, and it is large. Census County Business Patterns for 2023 count 18,655 accounting, tax, bookkeeping, and payroll establishments with employees in California, 12,917 in Florida, 3,472 in Michigan, and 386 in Delaware; the CPA offices among them number 7,542, 4,664, 1,349, and 142. The directory behind this site lists the ones with a website and a public review record, by city, which is a workable map of who might buy: see accountants in California or accountants in Florida.

Platform buyers are present in California in particular: Platform Accounting Group has acquired eighteen California firms, and Ascend’s Los Angeles-area firms have absorbed neighbours. For a practice of a few million dollars with a team, that is a second set of bidders; for a practice under $2 million it is not, and the realistic path is an individual or local-firm buyer at the multiples in the valuation guide.

Why there are more sellers than there used to be

The often-quoted figure that 75% of CPAs will retire within fifteen years is attributed to the AICPA but has no locatable primary source; the earliest citations are from 2017 and 2018, and it should not be repeated as current data. What can be sourced is older and narrower: the 2014 GAA/AICPA succession survey found about half of US firms expected to lose at least one partner to retirement within five years, and the Rosenberg survey reported in 2018 that 65.5% of partners in $2–10 million firms and 71.1% in smaller firms were over fifty. Broker claims that it is a seller’s market (APS, Naab) and a buyer’s market (Berkshire) coexist; the sold data shows prices near 1× revenue throughout 2021–2025.

Practical reading

Sellers in the four states can list a practice on accounting8 and see which buyer type inquires before deciding on a process; buyers of any type can browse the current listings.

Frequently asked questions

Who buys CPA firms?
Below about $2 million in fees, the buyer is usually an individual CPA or Enrolled Agent, often an employee of a larger firm buying a practice with an SBA loan, or a nearby small firm adding clients. Above that, regional firms and private-equity-backed platforms compete, and the largest firms have been bought outright by private equity since 2021.
Who buys bookkeeping businesses?
Bookkeepers, small accounting firms adding a client accounting services line, and operators from outside the profession, since bookkeeping needs no state license to own. Cloud-based books with monthly retainers also attract remote buyers from other states.
Who buys tax practices?
Credentialed preparers (CPAs and EAs) buying their first practice or adding a second office, and existing tax firms consolidating a competitor into their own location. Franchise tax offices change hands under the franchisor's rules and are a separate market.
Why are private equity firms buying accounting firms?
Recurring compliance revenue, high margins, a fragmented market of tens of thousands of small firms, and a wave of retiring owners. Because state rules require attest work to sit in a CPA-owned firm, every private-equity deal uses an alternative practice structure: the licensed CPA firm keeps audit and review work, and an investor-owned advisory entity takes tax and consulting.
Should I sell my practice to a private-equity platform?
Only if the practice is large enough to interest one, usually several million dollars in fees with a team that stays, and if you are willing to take part of the price in rollover equity and earn-outs rather than cash. For a one-owner practice the realistic buyers are individuals and local firms, and the price is set by the multiples in the valuation guide.

Related

Sources

  1. Accounting Practice Sales, "Who Are the Best Buyers When Selling an Accounting Practice"(claimed)
  2. BizBuySell, accounting and tax practices for sale (665 listings, 2026-09-22) and valuation benchmarks(observed)
  3. SBA, 7(a) loans: amounts, terms, eligible uses(observed)
  4. Starfield & Smith, equity injection requirements under SOP 50 10 8 (May 2025)(estimate)
  5. Poe Group Advisors, "Financing a CPA Firm" (June 24, 2025)(claimed)
  6. Baker Tilly: strategic investment led by Hellman & Friedman (Feb 5, 2024)(observed)
  7. Baker Tilly and Moss Adams to combine (Apr 21, 2025)(observed)
  8. Grant Thornton and New Mountain Capital close growth investment (May 2024)(observed)
  9. EisnerAmper: TowerBrook investment (2021) and continuation vehicle (Mar 2026)(observed)
  10. Cherry Bekaert: strategic investment from Parthenon Capital(observed)
  11. CPA Practice Advisor, Citrin Cooperman ownership moves from New Mountain to Blackstone (Jan 7, 2025)(estimate)
  12. Ascend (Alpine Investors) and Inside Public Accounting, platform mergers (Jan 20, 2026)(observed)
  13. Accounting Today, Platform Accounting Group $85M funding round; California additions(observed)
  14. Inside Public Accounting, Trinity Hunt forms Springline Advisory (Jan 17, 2024)(observed)
  15. Accounting Today, Crete PA plans $500 million spend with Thrive Capital(observed)
  16. TechCrunch, Multiplier raises $27.5M for AI-powered accounting roll-ups (June 18, 2025)(observed)
  17. CPA Practice Advisor, Modus raises $85 million (Apr 7, 2026)(observed)
  18. CT Acquisitions, "Who Buys CPA Firms in 2026"(estimate)
  19. Journal of Accountancy, GAA succession survey (Nov 2014)(observed)
  20. CPA Practice Advisor, "The State of Accounting Firm Succession" (July 10, 2018): Rosenberg partner-age data and the AICPA retirement estimate(estimate)
  21. U.S. Census Bureau, County Business Patterns 2023 (NAICS 5412)(observed)