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Accountants in San Diego, CA — 442 Top-Rated Firms (2026)

We list 442 accounting firms in San Diego, California that have a website and a public review record — 176 CPA firms, 129 financial planners, 102 tax preparers, and 35 bookkeepers. 307 hold a Google rating of 4.5★ or higher, and the average across the 442 rated firms here is 4.46★. They are sorted by Google rating and review count.

By service: CPAs & Accountants (176)|Bookkeepers (35)|Tax Preparers (102)|Financial Planners (129)|Top 10 in San Diego

The highest-rated firm in San Diego is Pure Financial Advisors, LLC (5.0★, 190 reviews). 307 of 442 rated firms hold a 4.5★ or higher Google rating.

Showing 50 of 442 firms · sorted by Google rating
1.
Pure Financial Advisors, LLC
★★★★★★★★★★5.0(190 Google reviews)✓ Verified on Google
Tax Preparation · 3131 Camino Del Rio N #1550, San Diego, CA 92108
Services: tax planning, financial planning, advisory
2.
BRAZUS Tax Services - San Diego
★★★★★★★★★★5.0(142 Google reviews)✓ Verified on Google
Bookkeeping · 3148 Midway Dr Ste 201, San Diego, CA 92110
Services: payroll, tax preparation
3.
San Diego Taxman Team
★★★★★★★★★★5.0(132 Google reviews)✓ Verified on Google
Accountant · 4438 Ingraham St, San Diego, CA 92109
Services: accounting
4.
Paramount Tax & Accounting - Rancho Bernardo
★★★★★★★★★★5.0(128 Google reviews)✓ Verified on Google
Bookkeeping · 16776 Bernardo Center Dr #206, San Diego, CA 92128
Services: tax preparation, audit & assurance
5.
PracticeCFO
★★★★★★★★★★5.0(106 Google reviews)✓ Verified on Google
CPA Firm · 13400 Sabre Springs Pkwy #255, San Diego, CA 92128
Services: financial planning, advisory
6.
EZ TAX SOLUTIONS
★★★★★★★★★★5.0(98 Google reviews)✓ Verified on Google
Tax Preparation · 4130 Porte De Merano, San Diego, CA 92122
Services: tax planning, advisory
7.
Creative Planning
★★★★★★★★★★5.0(96 Google reviews)✓ Verified on Google
Financial Planning · 11260 El Camino Real Ste 220, San Diego, CA 92130
Services: advisory
8.
SimpliFi
★★★★★★★★★★5.0(95 Google reviews)✓ Verified on Google
Financial Planning · 9666 Businesspark Ave Ste 111, San Diego, CA 92131
9.
IB CPA
★★★★★★★★★★5.0(81 Google reviews)✓ Verified on GoogleIRS PTIN
CPA Firm · 3636 Camino Del Rio N Ste 225, San Diego, CA 92108
Services: accounting & tax
10.
Top Hat Tax & Financial Services
★★★★★★★★★★5.0(74 Google reviews)✓ Verified on Google
Tax Preparation · 7964 Arjons Dr H200, San Diego, CA 92126
Services: payroll, tax planning
11.
Darrin A. Santos, CFP®-FSI Wealth
★★★★★★★★★★5.0(70 Google reviews)✓ Verified on Google
Financial Planning · 1455 Frazee Rd Ste. 804-A, San Diego, CA 92108
12.
One Degree Advisors
★★★★★★★★★★5.0(66 Google reviews)✓ Verified on Google
Financial Planning · 8880 Rio San Diego Dr #1000, San Diego, CA 92108
13.
Traction Wealth Management
★★★★★★★★★★5.0(61 Google reviews)✓ Verified on Google
Financial Planning · 4438 Ingraham St #2002, San Diego, CA 92109
14.
Serrano Bookkeeping
★★★★★★★★★★5.0(58 Google reviews)✓ Verified on Google
Bookkeeping · 2535 Kettner Blvd Suite 3a1, San Diego, CA 92101
15.
David York's Tax Service
★★★★★★★★★★5.0(56 Google reviews)✓ Verified on Google
Bookkeeping · 12625 High Bluff Dr #211, San Diego, CA 92130
Services: tax preparation, tax planning
16.
The Options Lady
★★★★★★★★★★5.0(55 Google reviews)✓ Verified on Google
Financial Planning · 3814 Quarter Mile Dr, San Diego, CA 92130
17.
V&R Associates - Accounting, Bookkeeping & Tax Services
★★★★★★★★★★5.0(48 Google reviews)✓ Verified on Google
CPA Firm · 4616 Tarantella Ln, San Diego, CA 92130
Services: bookkeeping, tax planning, advisory
18.
Paul Anderson - CPA and Bookkeeping Firm
★★★★★★★★★★5.0(46 Google reviews)✓ Verified on Google
CPA Firm · 7220 Trade St, San Diego, CA 92121
Services: bookkeeping, tax preparation
19.
First Command Financial Advisor - Anna Beasley
★★★★★★★★★★5.0(42 Google reviews)✓ Verified on Google
Financial Planning · 2650 Camino Del Rio N #210, San Diego, CA 92108
20.
Chillax Finance
★★★★★★★★★★5.0(41 Google reviews)✓ Verified on Google
Financial Planning · 3288 Adams Ave #16473, San Diego, CA 92116
21.
CALITAXES
★★★★★★★★★★5.0(40 Google reviews)✓ Verified on Google
Tax Preparation · 519 E San Ysidro Blvd, San Diego, CA 92173
22.
NetSave Tax & Accounting
★★★★★★★★★★5.0(40 Google reviews)✓ Verified on Google
CPA Firm · 9135 Judicial Dr #3112, San Diego, CA 92122
Services: bookkeeping, tax preparation
23.
Persistence Bookkeeping
★★★★★★★★★★5.0(40 Google reviews)✓ Verified on Google
Bookkeeping · 1001 Garnet Ave Ste 200, San Diego, CA 92109
Services: tax preparation, tax planning
24.
Tax Service Express
★★★★★★★★★★5.0(40 Google reviews)✓ Verified on Google
Tax Preparation · 5215 Lovelock St, San Diego, CA 92110
25.
Reverse Mortgage Lending
★★★★★★★★★★5.0(39 Google reviews)✓ Verified on Google
Financial Planning · 3565 Del Rey St #302, San Diego, CA 92109
26.
Premier Taxes
★★★★★★★★★★5.0(37 Google reviews)
Bookkeeping · 2667 Camino del Rio S #105, San Diego, CA 92108
27.
JW Financial
★★★★★★★★★★5.0(36 Google reviews)✓ Verified on Google
Tax Preparation · 1286 University Ave #1025, San Diego, CA 92103
28.
Yenor & Associates
★★★★★★★★★★5.0(34 Google reviews)✓ Verified on GoogleIRS PTIN
CPA Firm · 3934 Murphy Canyon Rd #B202, San Diego, CA 92123
Services: bookkeeping, tax planning, advisory
29.
Leading Tax Group
★★★★★★★★★★5.0(31 Google reviews)✓ Verified on Google
Tax Preparation · 11622 El Camino Real #100, San Diego, CA 92130
Services: tax planning, advisory
30.
H&R Block
★★★★★★★★★★5.0(29 Google reviews)✓ Verified on GoogleIRS PTIN
CPA Firm · 3800 Chosin Ave, San Diego, CA 92140
Services: tax preparation, tax planning, advisory
31.
RightNow Tax Solutions
★★★★★★★★★★5.0(29 Google reviews)✓ Verified on Google
Tax Preparation · 4370 Palm Ave # G, San Diego, CA 92154
32.
Launch CPA
★★★★★★★★★★5.0(26 Google reviews)✓ Verified on GoogleIRS PTIN
CPA Firm · 550 W B St 4th Floor Ste 404, San Diego, CA 92101
Services: accounting & tax
33.
Simple Tax Solutions
★★★★★★★★★★5.0(26 Google reviews)✓ Verified on Google
Bookkeeping · 9465 Customhouse Plaza b, San Diego, CA 92154
Services: payroll, tax preparation
34.
TurboTax - Pacific Beach, San Diego
★★★★★★★★★★5.0(26 Google reviews)✓ Verified on Google
Tax Preparation · 4438 Ingraham St Office 210, Office 209, San Diego, CA 92109
Services: tax planning, advisory
35.
Number Nerds, CPA
★★★★★★★★★★5.0(25 Google reviews)✓ Verified on GoogleIRS PTIN
CPA Firm · 5075 Shoreham Pl #250, San Diego, CA 92122
Services: advisory
36.
Platt Wealth Management
★★★★★★★★★★5.0(25 Google reviews)✓ Verified on Google
Financial Planning · 3838 Camino Del Rio N Unit 365, San Diego, CA 92108
37.
Momentum Financial and Insurance Services LLC
★★★★★★★★★★5.0(24 Google reviews)✓ Verified on Google
Financial Planning · 11770 Bernardo Plaza Ct, San Diego, CA 92128
38.
Well-Traveled Wealth
★★★★★★★★★★5.0(24 Google reviews)✓ Verified on Google
Financial Planning · 9191 Towne Centre Dr #370, San Diego, CA 92122
39.
High Bluff Private Wealth
★★★★★★★★★★5.0(22 Google reviews)✓ Verified on Google
Financial Planning · 12520 High Bluff Dr #120, San Diego, CA 92130
40.
Tidemark Financial Partners
★★★★★★★★★★5.0(22 Google reviews)✓ Verified on Google
Financial Planning · 5405 Morehouse Dr Unit 345, San Diego, CA 92121
41.
Profitwise Accounting
★★★★★★★★★★5.0(21 Google reviews)✓ Verified on GoogleIRS PTIN
CPA Firm · 4660 La Jolla Village Dr Ste 100, San Diego, CA 92122
Services: bookkeeping, tax preparation
42.
CFO Hub
★★★★★★★★★★5.0(20 Google reviews)✓ Verified on Google
CPA Firm · 4660 La Jolla Village Dr Suite 100, San Diego, CA 92122
Services: advisory
43.
Complete Controller San Diego, CA - Bookkeeping Service
★★★★★★★★★★5.0(20 Google reviews)✓ Verified on Google
Bookkeeping · 501 W Broadway Suite 800, San Diego, CA 92101
Services: payroll
44.
O'Connor's Tax Services
★★★★★★★★★★5.0(20 Google reviews)✓ Verified on Google
Bookkeeping · 4420 Hotel Cir Ct Ste 230, San Diego, CA 92108
Services: payroll, tax preparation
45.
San Diego Tax Center
★★★★★★★★★★5.0(20 Google reviews)✓ Verified on Google
Tax Preparation · 12636 High Bluff Dr #400, San Diego, CA 92130
Services: tax planning, advisory
46.
JGT CPA Solutions Accountancy Corporation
★★★★★★★★★★5.0(19 Google reviews)✓ Verified on GoogleIRS PTIN
CPA Firm · 3130 Fifth Ave Suites 5-6, San Diego, CA 92103
Services: tax planning, advisory
47.
Focused Mission Financial
★★★★★★★★★★5.0(17 Google reviews)✓ Verified on Google
Financial Planning · 11440 W Bernardo Ct Ste 300, San Diego, CA 92127
48.
Heritage Wealth Management, Inc.
★★★★★★★★★★5.0(17 Google reviews)✓ Verified on Google
Tax Preparation · 11440 W Bernardo Ct # 390, San Diego, CA 92127
Services: financial planning, advisory
49.
Jon Luskin, CFP®
★★★★★★★★★★5.0(17 Google reviews)✓ Verified on Google
Financial Planning · San Diego, CA 92101
50.
Sirius Accounting Solutions
★★★★★★★★★★5.0(17 Google reviews)✓ Verified on Google
CPA Firm · 3245 University Ave #1-294, San Diego, CA 92104
Services: bookkeeping, advisory

Top accounting firms in San Diego

#FirmServiceGoogle ratingReviews
1Pure Financial Advisors, LLCTax Preparation5.0 / 5190
2BRAZUS Tax Services - San DiegoBookkeeping5.0 / 5142
3San Diego Taxman TeamAccountant5.0 / 5132
4Paramount Tax & Accounting - Rancho BernardoBookkeeping5.0 / 5128
5PracticeCFOCPA Firm5.0 / 5106

More Firms in San Diego

Firms without a website or enough reviews for a profile page of their own.

570 more firms are listed without reviews or a website and are not shown.

How to choose an accountant in San Diego

  • Verify credentials — a CPA holds a state Board of Accountancy license; a tax preparer should have a valid IRS PTIN and, ideally, an EA (Enrolled Agent) designation.
  • Match the specialty to your needs — small-business tax, S-corp/LLC filings, bookkeeping, or personal returns are different skill sets.
  • Confirm they e-file and use current software, and ask how they handle IRS notices or audits.
  • Get the fee structure in writing — hourly, flat per-return, or monthly retainer — before engaging.
  • Ask for an engagement letter defining scope, responsibilities, and deadlines.

How to verify a CPA license »

What accountants cost

Typical national ranges: individual tax return $150–$450, monthly bookkeeping $200–$700, business return $500–$2,500+.

Cost guidance is a national reference range, not a quote — actual fees depend on return complexity, entity type, and the firm. Always request a written estimate.

Frequently asked questions

How many accountants are in San Diego?
We list 442 accounting firms in San Diego, California that have a website and a public review record, 307 of which hold a 4.5★+ Google rating. 1,112 businesses in San Diego appear in the underlying public data.
How much does an accountant cost in San Diego?
Fees vary by complexity and firm. As a national reference, an individual tax return typically runs $150–$450, monthly bookkeeping $200–$700, and a business return $500–$2,500+. Ask each firm for a written fee estimate.
Do I need a CPA or a bookkeeper?
A bookkeeper records day-to-day transactions and reconciles accounts; a CPA is a state-licensed accountant who can also handle complex tax planning, audits, and represent you before the IRS. Many small businesses use a bookkeeper year-round and a CPA at tax time.
Are the ratings on this page real?
Yes — ratings and review counts are aggregate figures from Google, attributed to Google, with a link to the firm's Google reviews. accounting8 does not host or write reviews.