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Accountants in San Diego, CA — 442 Top-Rated Firms (2026)

We list 442 accounting firms in San Diego, California that have a website and a public review record — 176 CPA firms, 129 financial planners, 102 tax preparers, and 35 bookkeepers. 307 hold a Google rating of 4.5★ or higher, and the average across the 442 rated firms here is 4.46★. They are sorted by Google rating and review count; use the service links above to narrow the list.

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By service in San Diego

🧮CPAs & Accountants176📚Bookkeepers35🧾Tax Preparers102📈Financial Planners129

The highest-rated firm in San Diego is Pure Financial Advisors, LLC (5.0★, 190 reviews). 307 of 442 rated firms hold a 4.5★ or higher Google rating.

PF
Pure Financial Advisors, LLC✓ Verified
Tax PreparationSan Diego, CA
Tax Preparation in San Diego, California offering tax planning, financial planning, and advisory. Rated 5.0★ across 190 Google reviews.
★5.0 (190)
☎↗
BT
BRAZUS Tax Services - San Diego✓ Verified
BookkeepingSan Diego, CA
Bookkeeping in San Diego, California offering bookkeeping, payroll, and tax preparation. Rated 5.0★ across 142 Google reviews.
★5.0 (142)
☎↗
SD
San Diego Taxman Team✓ Verified
AccountantSan Diego, CA
Accountant in San Diego, California offering accounting. Rated 5.0★ across 132 Google reviews.
★5.0 (132)
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PT
Paramount Tax & Accounting - Rancho Bernardo✓ Verified
BookkeepingSan Diego, CA
Bookkeeping in San Diego, California offering bookkeeping, tax preparation, and audit & assurance. Rated 5.0★ across 128 Google reviews.
★5.0 (128)
☎↗
P
PracticeCFO✓ Verified
CPA FirmSan Diego, CA
CPA Firm in San Diego, California offering financial planning, and advisory. Rated 5.0★ across 106 Google reviews.
★5.0 (106)
☎↗
ET
EZ TAX SOLUTIONS✓ Verified
Tax PreparationSan Diego, CA
Tax Preparation in San Diego, California offering tax preparation, tax planning, and advisory. Rated 5.0★ across 98 Google reviews.
★5.0 (98)
☎↗
CP
Creative Planning✓ Verified
Financial PlanningSan Diego, CA
Financial Planning in San Diego, California offering financial planning, and advisory. Rated 5.0★ across 96 Google reviews.
★5.0 (96)
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S
SimpliFi✓ Verified
Financial PlanningSan Diego, CA
Financial Planning in San Diego, California offering financial planning. Rated 5.0★ across 95 Google reviews.
★5.0 (95)
☎↗
IC
IB CPA✓ VerifiedIRS PTIN
CPA FirmSan Diego, CA
CPA Firm in San Diego, California offering accounting & tax. Rated 5.0★ across 81 Google reviews.
★5.0 (81)
☎↗
TH
Top Hat Tax & Financial Services✓ Verified
Tax PreparationSan Diego, CA
Tax Preparation in San Diego, California offering payroll, tax preparation, and tax planning. Rated 5.0★ across 74 Google reviews.
★5.0 (74)
☎↗
DA
Darrin A. Santos, CFP®-FSI Wealth✓ Verified
Financial PlanningSan Diego, CA
Financial Planning in San Diego, California offering financial planning. Rated 5.0★ across 70 Google reviews.
★5.0 (70)
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OD
One Degree Advisors✓ Verified
Financial PlanningSan Diego, CA
Financial Planning in San Diego, California offering financial planning. Rated 5.0★ across 66 Google reviews.
★5.0 (66)
☎↗
TW
Traction Wealth Management✓ Verified
Financial PlanningSan Diego, CA
Financial Planning in San Diego, California offering financial planning. Rated 5.0★ across 61 Google reviews.
★5.0 (61)
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SB
Serrano Bookkeeping✓ Verified
BookkeepingSan Diego, CA
Bookkeeping in San Diego, California offering bookkeeping. Rated 5.0★ across 58 Google reviews.
★5.0 (58)
☎↗
DY
David York's Tax Service✓ Verified
BookkeepingSan Diego, CA
Bookkeeping in San Diego, California offering bookkeeping, tax preparation, and tax planning. Rated 5.0★ across 56 Google reviews.
★5.0 (56)
☎↗
TO
The Options Lady✓ Verified
Financial PlanningSan Diego, CA
Financial Planning in San Diego, California offering financial planning. Rated 5.0★ across 55 Google reviews.
★5.0 (55)
☎↗
VA
V&R Associates - Accounting, Bookkeeping & Tax Services✓ Verified
CPA FirmSan Diego, CA
CPA Firm in San Diego, California offering bookkeeping, tax planning, and advisory. Rated 5.0★ across 48 Google reviews.
★5.0 (48)
☎↗
PA
Paul Anderson - CPA and Bookkeeping Firm✓ Verified
CPA FirmSan Diego, CA
CPA Firm in San Diego, California offering bookkeeping, and tax preparation. Rated 5.0★ across 46 Google reviews.
★5.0 (46)
☎↗
FC
First Command Financial Advisor - Anna Beasley✓ Verified
Financial PlanningSan Diego, CA
Financial Planning in San Diego, California offering financial planning. Rated 5.0★ across 42 Google reviews.
★5.0 (42)
☎↗
CF
Chillax Finance✓ Verified
Financial PlanningSan Diego, CA
Financial Planning in San Diego, California offering financial planning. Rated 5.0★ across 41 Google reviews.
★5.0 (41)
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C
CALITAXES✓ Verified
Tax PreparationSan Diego, CA
Tax Preparation in San Diego, California offering tax preparation. Rated 5.0★ across 40 Google reviews.
★5.0 (40)
☎↗
NT
NetSave Tax & Accounting✓ Verified
CPA FirmSan Diego, CA
CPA Firm in San Diego, California offering bookkeeping, and tax preparation. Rated 5.0★ across 40 Google reviews.
★5.0 (40)
☎↗
PB
Persistence Bookkeeping✓ Verified
BookkeepingSan Diego, CA
Bookkeeping in San Diego, California offering bookkeeping, tax preparation, and tax planning. Rated 5.0★ across 40 Google reviews.
★5.0 (40)
☎↗
TS
Tax Service Express✓ Verified
Tax PreparationSan Diego, CA
Tax Preparation in San Diego, California offering tax preparation. Rated 5.0★ across 40 Google reviews.
★5.0 (40)
☎↗
RM
Reverse Mortgage Lending✓ Verified
Financial PlanningSan Diego, CA
Financial Planning in San Diego, California offering financial planning. Rated 5.0★ across 39 Google reviews.
★5.0 (39)
☎↗
PT
Premier Taxes
BookkeepingSan Diego, CA
Bookkeeping in San Diego, California offering bookkeeping. Rated 5.0★ across 37 Google reviews.
★5.0 (37)
☎↗
JF
JW Financial✓ Verified
Tax PreparationSan Diego, CA
Tax Preparation in San Diego, California offering tax preparation. Rated 5.0★ across 36 Google reviews.
★5.0 (36)
☎↗
YA
Yenor & Associates✓ VerifiedIRS PTIN
CPA FirmSan Diego, CA
CPA Firm in San Diego, California offering bookkeeping, tax planning, and advisory. Rated 5.0★ across 34 Google reviews.
★5.0 (34)
☎↗
LT
Leading Tax Group✓ Verified
Tax PreparationSan Diego, CA
Tax Preparation in San Diego, California offering tax planning, and advisory. Rated 5.0★ across 31 Google reviews.
★5.0 (31)
☎↗
HB
H&R Block✓ VerifiedIRS PTIN
CPA FirmSan Diego, CA
CPA Firm in San Diego, California offering tax preparation, tax planning, and advisory. Rated 5.0★ across 29 Google reviews.
★5.0 (29)
☎↗
RT
RightNow Tax Solutions✓ Verified
Tax PreparationSan Diego, CA
Tax Preparation in San Diego, California offering tax preparation. Rated 5.0★ across 29 Google reviews.
★5.0 (29)
☎↗
LC
Launch CPA✓ VerifiedIRS PTIN
CPA FirmSan Diego, CA
CPA Firm in San Diego, California offering accounting & tax. Rated 5.0★ across 26 Google reviews.
★5.0 (26)
☎↗
ST
Simple Tax Solutions✓ Verified
BookkeepingSan Diego, CA
Bookkeeping in San Diego, California offering bookkeeping, payroll, and tax preparation. Rated 5.0★ across 26 Google reviews.
★5.0 (26)
☎↗
TP
TurboTax - Pacific Beach, San Diego✓ Verified
Tax PreparationSan Diego, CA
Tax Preparation in San Diego, California offering tax preparation, tax planning, and advisory. Rated 5.0★ across 26 Google reviews.
★5.0 (26)
☎↗
NN
Number Nerds, CPA✓ VerifiedIRS PTIN
CPA FirmSan Diego, CA
CPA Firm in San Diego, California offering advisory. Rated 5.0★ across 25 Google reviews.
★5.0 (25)
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PW
Platt Wealth Management✓ Verified
Financial PlanningSan Diego, CA
Financial Planning in San Diego, California offering financial planning. Rated 5.0★ across 25 Google reviews.
★5.0 (25)
☎↗
MF
Momentum Financial and Insurance Services LLC✓ Verified
Financial PlanningSan Diego, CA
Financial Planning in San Diego, California offering financial planning. Rated 5.0★ across 24 Google reviews.
★5.0 (24)
☎↗
WW
Well-Traveled Wealth✓ Verified
Financial PlanningSan Diego, CA
Financial Planning in San Diego, California offering financial planning. Rated 5.0★ across 24 Google reviews.
★5.0 (24)
☎↗
HB
High Bluff Private Wealth✓ Verified
Financial PlanningSan Diego, CA
Financial Planning in San Diego, California offering financial planning. Rated 5.0★ across 22 Google reviews.
★5.0 (22)
☎↗
TF
Tidemark Financial Partners✓ Verified
Financial PlanningSan Diego, CA
Financial Planning in San Diego, California offering financial planning. Rated 5.0★ across 22 Google reviews.
★5.0 (22)
☎↗
PA
Profitwise Accounting✓ VerifiedIRS PTIN
CPA FirmSan Diego, CA
CPA Firm in San Diego, California offering bookkeeping, and tax preparation. Rated 5.0★ across 21 Google reviews.
★5.0 (21)
☎↗
CH
CFO Hub✓ Verified
CPA FirmSan Diego, CA
CPA Firm in San Diego, California offering advisory. Rated 5.0★ across 20 Google reviews.
★5.0 (20)
☎↗
CC
Complete Controller San Diego, CA - Bookkeeping Service✓ Verified
BookkeepingSan Diego, CA
Bookkeeping in San Diego, California offering bookkeeping, and payroll. Rated 5.0★ across 20 Google reviews.
★5.0 (20)
☎↗
OT
O'Connor's Tax Services✓ Verified
BookkeepingSan Diego, CA
Bookkeeping in San Diego, California offering bookkeeping, payroll, and tax preparation. Rated 5.0★ across 20 Google reviews.
★5.0 (20)
☎↗
SD
San Diego Tax Center✓ Verified
Tax PreparationSan Diego, CA
Tax Preparation in San Diego, California offering tax preparation, tax planning, and advisory. Rated 5.0★ across 20 Google reviews.
★5.0 (20)
☎↗
JC
JGT CPA Solutions Accountancy Corporation✓ VerifiedIRS PTIN
CPA FirmSan Diego, CA
CPA Firm in San Diego, California offering tax planning, and advisory. Rated 5.0★ across 19 Google reviews.
★5.0 (19)
☎↗
FM
Focused Mission Financial✓ Verified
Financial PlanningSan Diego, CA
Financial Planning in San Diego, California offering financial planning. Rated 5.0★ across 17 Google reviews.
★5.0 (17)
☎↗
HW
Heritage Wealth Management, Inc.✓ Verified
Tax PreparationSan Diego, CA
Tax Preparation in San Diego, California offering financial planning, and advisory. Rated 5.0★ across 17 Google reviews.
★5.0 (17)
☎↗
JL
Jon Luskin, CFP®✓ Verified
Financial PlanningSan Diego, CA
Financial Planning in San Diego, California offering financial planning. Rated 5.0★ across 17 Google reviews.
★5.0 (17)
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SA
Sirius Accounting Solutions✓ Verified
CPA FirmSan Diego, CA
CPA Firm in San Diego, California offering bookkeeping, and advisory. Rated 5.0★ across 17 Google reviews.
★5.0 (17)
☎↗

Top accounting firms in San Diego

#FirmServiceRatingReviews
1Pure Financial Advisors, LLC✓Tax Preparation★ 5.0190
2BRAZUS Tax Services - San Diego✓Bookkeeping★ 5.0142
3San Diego Taxman Team✓Accountant★ 5.0132
4Paramount Tax & Accounting - Rancho Bernardo✓Bookkeeping★ 5.0128
5PracticeCFO✓CPA Firm★ 5.0106

More firms in San Diego

570 more firms are listed without reviews or a website and are not shown.

How to choose an accountant in San Diego

  • ✓Verify credentials — a CPA holds a state Board of Accountancy license; a tax preparer should have a valid IRS PTIN and, ideally, an EA (Enrolled Agent) designation.
  • ✓Match the specialty to your needs — small-business tax, S-corp/LLC filings, bookkeeping, or personal returns are different skill sets.
  • ✓Confirm they e-file and use current software, and ask how they handle IRS notices or audits.
  • ✓Get the fee structure in writing — hourly, flat per-return, or monthly retainer — before engaging.
  • ✓Ask for an engagement letter defining scope, responsibilities, and deadlines.

What accountants cost

Typical national ranges: individual tax return $150–$450, monthly bookkeeping $200–$700, business return $500–$2,500+.

Cost guidance is a national reference range, not a quote — actual fees depend on return complexity, entity type, and the firm. Always request a written estimate.

Frequently asked questions

How many accountants are in San Diego?+

We list 442 accounting firms in San Diego, California that have a website and a public review record, 307 of which hold a 4.5★+ Google rating. 1,112 businesses in San Diego appear in the underlying public data.

How much does an accountant cost in San Diego?+

Fees vary by complexity and firm. As a national reference, an individual tax return typically runs $150–$450, monthly bookkeeping $200–$700, and a business return $500–$2,500+. Ask each firm for a written fee estimate.

Do I need a CPA or a bookkeeper?+

A bookkeeper records day-to-day transactions and reconciles accounts; a CPA is a state-licensed accountant who can also handle complex tax planning, audits, and represent you before the IRS. Many small businesses use a bookkeeper year-round and a CPA at tax time.

Are the ratings on this page real?+

Yes — ratings and review counts are aggregate figures from Google, attributed to Google, with a link to the firm's Google reviews. accounting8 does not host or write reviews.

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